“It Is with a heavy collective heart that the Gloucester County NAACP (National Association for the Advancement of Color People) announces the tragic murder of Alexandro (Alex) Rojas-Garcia, the 34-year-old son of our branch third vice president Wilfredo (Wil) Rojas and his former wife Aleida Garcia, on Saturday, January 24, 2015 in the Feltonville neighborhood of Philadelphia,” said Loretta Winters, branch president. “Our thoughts and prayers are with his family at this time.”
His viewing is scheduled for Monday, February 2, 2015 at Baldi Funeral Home, 1331 South Broad Street in Philadelphia from 6:00 PM to 9:00 PM. The funeral service will take place on Tuesday, February 3, 2015 at the First Presbyterian Church at 21st and Walnut St. in Philadelphia from 11:00 AM to 12:00 PM followed by his internment will at Ss Peter and Paul Cemetery at 1600 S Sproul Rd, Springfield, PA. At the time of his murder he was enrolled at Temple University, where he was majoring in Media and Communications. He had planned to graduate from Temple and to continue into the Master's program in Marketing at Temple University. He leaves behind a 16 year old daughter and 14 year old son.
The family issued the following information is in regards to Alejandro Rojas-Garcia:
Alex worked from the age of 16 years old. Alex worked for Wachovia Bank and Alliance One Inc, both in the department of Accounts Receivables, and was named as one of the top collectors in the industry and was featured in a trade journal that highlighted his success in this business field.
Currently a Temple student in Media and Communications. Alex graduated with honors from the Community College of Philadelphia, and thereafter transferred to Temple University's School of Media and Communication where he was majoring in Advertising. Recently, he was also working with a group of attorneys to provide legal workshops in the community.
Alex interests ranged from pool tournaments, domino tournaments to weight lifting, martial arts. Alex studied computer repair, and was very tech savvy. He loved to fish and he introduced many of his friends to that past time. Alex also enjoyed creating music beats and writing lyrics. He excelled in his poetry and lyric writing abilities. He won the Pennsylvania Creative Written Expression Contest with his poem, “There is Always an I in Choice". His poetry dealt with real issues of our time and inner struggles that we all feel at some point in our lives. He rapped with a group called " Latin Linxx" in his late teen and early adult years. He continued to write lyrics throughout his life.
Alejandro was a beloved son, brother, father and friend. He made friends were ever he went and he was always ready to help anyone. Alex brought happiness to the lives of his family, and his intelligence and humor filled our lives with joy. He had planned to graduate from Temple and to continue into the Master's program in Marketing at Temple University. He had a promising life ahead of him but he was a victim of a vicious and senseless crime.
“The hearts of all our NAACP members go out to Wilfredo Rojas, his family, and friends. We are praying for them. . . . No words can truly express how heartbroken we are by this tragedy.”
Ensure the political, educational, social, and economic equality of all citizens. Achieve equality of rights and eliminate race prejudice among the citizens of the United States. Remove all barriers of racial discrimination through democratic processes.